The changing landscape of customer shopping behaviour is very rapid and Irish retailers are already adapting to it. The Online Retail Scheme of Enterprise Ireland is one of the most powerful supports available if your objective is to create a stronger online presence, expand your customer base, and increase your sales. This grant, which is awarded in a competitive manner, aids retailers in making their digital stores much stronger, increasing customer satisfaction, and being able to fight for their share in the modern digital-first market. At CAPIQAL, we make the whole grant process simple, clear, and stress-free. From the eligibility checks to the application submission, our team is with you to guide you in securing the funding needed for your online thriving.
Online Retail Scheme
The Online Retail Scheme is an Enterprise Ireland initiative aimed at providing financial aid to Irish retailers who want to sell online and enhance their digital proficiency. The program objective is to enable businesses to sell more online, thereby increasing their customer base and establishing durability through digital growth. The scheme, which is based on today’s preference of majority shoppers for safe and convenient online buying, is extremely vital. Retail businesses can expand not only in local markets but also in international ones with the right tools and strategies.
What Can the Fund Be Used For?
This grant helps retailers invest in the tools and support they need to build a modern, user-friendly online store. Eligible activities include:
- Upgrading eCommerce software
- Improving website design and functionality
- Hiring digital strategy or eCommerce consultants
- Working with support companies for online growth
- Enhancing digital marketing efforts
- Optimising customer experience and checkout flow
- Developing online sales strategies for international markets
The aim is simple: help Irish retailers respond to rising online shopping demand and compete effectively with larger brands.
How Much Funding Can You Receive?
Successful applicants can secure up to €25,000, covering 50% of eligible project costs. This funding can make a major difference for retailers who want to:
- Grow online sales
- Modernise their website
- Improve customer retention
- Strengthen digital operations
- Compete in the global retail landscape
Even small improvements in online systems or digital marketing can lead to significant growth and this grant makes that investment easier to afford.
Who Can Apply?
The Online Retail Scheme is open to Irish-based retailers with an existing online presence. This includes:
- Family-owned shops
- Independent retailers
- Growing enterprises
- Retail businesses wanting to expand into new markets
Whether you are selling fashion, gifts, electronics, homeware, lifestyle products, or niche items, this grant can help you build a stronger online business.
How CAPIQAL Helps You Succeed
At CAPIQAL, we specialise in helping businesses navigate the world of grant funding across Ireland, the UK, and Europe. We bring experience, strategy, and expertise to every application. Here is how we support you with the Online Retail Scheme:
Step 1: Eligibility & Strategy
We assess your business to confirm eligibility and help you shape a strong project plan that aligns with Enterprise Ireland’s requirements.
Step 2: Application Preparation
Our team prepares a clear, compelling application that highlights your growth potential, online needs, and digital strategy.
Step 3: Implementation Support
Once approved, we continue supporting your project to ensure your funding is used effectively and your online improvements deliver real results. With 91% client retention, our proven process gives your application the best chance of success.
Why Retailers Choose CAPIQAL
- Expert grant advisors with deep knowledge of Enterprise Ireland programs
- Full end-to-end support – strategy, application, and management
- Strong track record across SME and large enterprise sectors
- Personalised guidance that keeps the process simple
- Clear communication with a focus on long-term business growth
We don’t just help you secure funding, we help you build a stronger, smarter online retail strategy that sets you up for long-term success.
In Summary
- The Online Retail Scheme helps Irish retailers improve their online presence.
- Funding covers up to €25,000 or 50% of eligible project costs.
- It supports website upgrades, online shop improvements, digital marketing, and more.
- Retailers with an existing online presence are eligible to apply.
- CAPIQAL provides expert support through every stage of the application and beyond.
Take the Next Step Toward Online Growth
The digital marketplace is abundant with possibilities and it is the right moment to develop your digital footprint. If you are thinking of revamping your site, attracting new customers, or creating a strong virtual store, this allowance can be your partner in making it come true. Let CAPIQAL assist you in navigating through the Online Retail Scheme, thus allowing you to concentrate on your business’s growth.
Get Started Today
Ready to transform your digital retail strategy? Reach out to CAPIQAL today, and let’s begin your journey toward securing the Online Retail Scheme funding and building a stronger, more successful online business.


